Guide
TODO(meagan): the question this guide answers
The short answer
The direct answer, in two or three sentences, before any context. Someone who reads only this paragraph should already have what they came for. Everything below is for the reader who wants to know why.

Why this is the answer
Now the background. What makes this question hard, what most articles get wrong, and what actually changed your mind.
Keep it first person and specific. The reason a reader trusts a guide here rather than a search result is that you have used the things in it.
TODO(meagan): the options side by side
| Option | Best for | Price | Verdict |
|---|---|---|---|
| TODO: option one | Who it suits | $ | One line |
| TODO: option two | Who it suits | $$ | One line |
| TODO: option three | Who it suits | $$$ | One line |
What I would actually buy
TODO: what to buy first
Why this is the starting point, and who should start somewhere else instead.
Read the full reviewTODO: what to buy if budget matters
What you give up at the lower price, stated plainly.
Questions
A real question people search alongside this one
The answer, from your own use, in your voice.
More from skincare
ApprovedSkincare
TODO(meagan): product name
This is where the one line verdict goes. Say the thing you would say to a friend in a text message, not the thing a brand would put on the box.
Maybelle score8.5Would repurchase: Yes